Marketing tools for BMS- sister-company, Lyttron

A film that glows coloured light under electrical voltage (EL-Film) now cannot only be realized on flat surfaces. New technologies from Lyttron (now Bayer MaterialScience) make it possible for the electroluminescent film to be formed in anyway. Because of this the films offer new opportunities for product design and architecture. marktunddesign developed media for Lyttron's B2B communication, e.g. website, media campaigns, reference products, exhibition stand for the Plastic Exhibition "K" and animations to visualize the applications for different sectors. The challenge for marktunddesign was to develop within Lyttron's start-up and in the shortest possible time marketing instruments for technology, which didn't have references, productions possibilities or marketing basics.

> read more: Article Plastverarbeiter (only in german)