Repositioning and development of their corporate identity.

To celebrate their 125-year anniversary, the Shirt-Manufacturer Mäser Austria assigned marktunddesign the task to develop a new corporate identity and repositioning in the market.
Mäser Austria sees themselves as a premium shirt-provider in the competitive sport and leisurewear market. As the inventor of the "turtleneck" pullover the traditional company looks back at a long history. The main focus was to combine the companies’ history with a new brand direction to appeal to a wider target group and further applications.

Nearly 50 media and individual projects, which were required for a successful market positioning, were developed and realised. From store equipment, product expansion, media campaigns, POS and exhibition presentation, right through to vehicle graphics.

On the international sportsfair ISPO 2009 Mäser Austria presented themselves to trade visitors.

Website Mäser Austria:
www.maeser-austria.com