The Plus X Award, prize for innovative technologies, sport and lifestyle products, honours manufacturers for their quality advantage. Albert Einstein once said: "More than the past, it is the future that interests me, since that's where I intend to live." With this principle in mind, the Plus X Award distinguishes products that are innovative and viable for the future and possess at least one “Plus X” factor – the additional value of a product.
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Due to their 125-year anniversary, the Shirt-Manufacturer Mäser Austria assigned marktunddesign the task to develop a new corporate identity and repositioning in the market. Beneath nearly 50 media and individual projects one Highlight was the exhibition at the ISPO 2009
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If brands have a message, then its products are their messengers.
Brand competence is based in large part on product competence, whether it is a sports car, a bar of chocolate or other consumer goods. read more ...
In December the innovation forum was held by Bayer MaterialScience. Dirk Hagen Zimmermann from marktunddesign gave a presentation to 700 guests, detailing the future possibilities of Product Design as a Marketing Factor. read more...
A WDR-Television interview with Dirk Hagen Zimmermann.
Black and silver have for the last few years been the dominating colours of the multimedia market. More and more companies are adapting from only using the traditional colours to seeing possibilities in new target groups through colourisation. read more...
Top designer James Dyson has been developing vacuum cleaners for over 30 years, searching for possibilities to revolutionise the market. With his bag less cyclone cleaner, he has truly succeeded in this aim: his product is now sold by the million in over 40 countries around the world. read more...
The growing dynamic global market, the structural change of distribution and the increasingly fast changing consumer behaviour are challenges that suppliers of products have to face. Another point is that products and their services, from the market point of view, become increasingly identical and therefore replaceable for many sectors.
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